On the 17th of November social e-commerce platform uno.dos.trends invites brand and product managers, marketers and business owners to join us on the ‘Digital marketing in HoReCa industry in UAE’ meetup. Experts-practitioners of the digital industry will speak on current industry trends and challenges in the Middle East market and also share audience insights and promotion tips. You will meet interesting people and get a truly valuable experience through a wealth of useful information.
Today due to the global entrepreneurial hub reputation of UAE and, particularly Dubai, there are great opportunities for local business development, foreign companies representatives, entrepreneurs and medium-, large-sized businesses. Its concentration is especially high in thriving and competitive industries — HoReCa and FoodTech. It is important to correctly use the best practices in content and performance marketing in order to attract the attention of the target audience and stand out from local and foreign companies.
The uno.dos.trends agency team invites you to take part in the ‘Digital marketing in HoReCa industry in UA’ meetup, during which speakers will consider the promotional specifics in hotel, restaurant and FoodTech industries, effective promo tools from digital marketing and social media management to large-scale advertising campaigns.
At the event you will learn:
- How to find and attract your audience in a highly competitive environment;
- What factors in HoReCa and FoodTech influence the audience choice and how to use it in marketing: place status, personal brand of the owner, loyalty programs;
- Promotion trends in the hospitality industry;
- How to use content marketing in the hotel and restaurant business: promotion guide.
- What is the role of performance marketing in HoReCa and FoodTech promotion.
The event will be offline on November, 17 (10:00-13:00).
The event is free with pre-registration.
Event program:
10:00 — 10:20
Guests’ meeting.
10:20 — 10:25.
Andrew Migel, co-founder uno.dos.trends (by MIGEL AGENCY)
Welcome word.
10:25 — 10:55
Dmitry Dubovik, co-founder uno.dos.trends (by MIGEL AGENCY)
/ ex-Meta
Creator economy: how to utilize UGC content for user engagement and stand out of the competition in HoReCa.
- The shift in customer behavior: from hunters to scrollers
- Food and services discovery through short video format
- How to utilize creator content for your business
- Best UGC cases across the industry
11:00 — 11:30
Denis Lapshinov, founder and creative director of Slava agency
Thinking Out of the Horeca Box
- How norms and conventions of certain domain limit our creativity and potential to outperform competitors
- Inspirational examples and useful frameworks, how rules of one category can be applied to win big in another
11:35 — 12:05
SECRET GUEST
12:10— 13:00
Final part of the event:
- Q&A session
- Networking & Chill